2014 Annual Report
How does social media relate to Goodwill? Social media connects people and businesses to their communities, to each other. In today’s digitally connected world, services like Twitter and Facebook are capturing the minds and hearts of a social generation. Driven by the desire to connect, everyone from teens to politicians are tuning in for their daily dose of news, education, socialization and fun. Businesses have also joined in on the conversation, enhancing their traditional efforts to build brand loyalty, engage with consumers and even recruit new employees.